What this report covers...

We surveyed 200 senior B2B marketers across the US and UK to establish the key components driving an effective and truly unified multi channel strategy. Our first party research reveals:

• Multi Channel Marketing: The State of Play
• Multi Channel Challenges: 9 Common Pitfalls
• Multi Channel Strategy: What Makes it Most Effective?
• Multi Channel Practices: Blueprint for Success
• Multi Channel Management: Control and Measurement
• Multi Channel Learnings: Key Research Take Aways

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