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What this report covers...

B2B Multichannel Strategy Report2

We surveyed 200 senior B2B marketers across the US and UK to establish the key components driving an effective and truly unified multichannel strategy. Our first party research reveals:

  • Multichannel Marketing: The State of Play
  • Multichannel Challenges: 9 Common Pitfalls
  • Multichannel Strategy: What Makes it Most Effective?
  • Multichannel Practices: Blueprint for Success
  • Multichannel Management: Control and Measurement
  • Multichannel Learnings: Key Research Take Aways

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