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A collection of the best Demand Generation practices


This resource is for digital professionals looking to sense-check their current approach to demand generation against some of the best tried and tested approaches. Including:

  • Real examples of revenue optimized business goals
  • How to use data to define your target audience
  • How to map out the most effective demand generation programs
  • Optimization techniques for delivering killer content
  • Why sales and marketing alignment is key for success
  • 6 KPIs every marketer should consider

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