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Request your report today!


B2B buyers no longer follow a linear path to purchase - and the evolution in the way buyers interact with companies means marketers and sales need to adapt too.

Request the Demand Generation Masterclass: How to Follow Up MQLs guide and discover: 

  • Email nurture workflows: When and how to use them
  • The importance of multi-channel nurture
  • Example multi-channel nurture workflow
  • MQL to SQL: When to hand over a qualified lead
  • An introduction to lead scoring
  • Top tips for your follow-up emails and phone calls
  • Automating your workflows with sequences