B2B buyers no longer follow a linear path to purchase - and the evolution in the way buyers interact with companies means marketers and sales need to adapt too.

Request the Demand Generation Masterclass: How to Follow Up MQLs guide and discover: 

• Email nurture workflows: When and how to use them
• The importance of multi-channel nurture
• Example multi-channel nurture workflow
• MQL to SQL: When to hand over a qualified lead
• An introduction to lead scoring
• Top tips for your follow-up emails and phone calls
• Automating your workflows with sequences