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B2B buyers no longer follow a linear path to purchase - and the evolution in the way buyers interact with companies means marketers and sales need to adapt too.
Request the Demand Generation Masterclass: How to Follow Up MQLs guide and discover:
- Email nurture workflows: When and how to use them
- The importance of multi-channel nurture
- Example multi-channel nurture workflow
- MQL to SQL: When to hand over a qualified lead
- An introduction to lead scoring
- Top tips for your follow-up emails and phone calls
- Automating your workflows with sequences