This resource is aimed at demand generation marketers and tech vendors to help them understand their target IT audience and buying behavior. 

Download today to explore:

• The key types of technology IT buyers plan to invest in the next year
• Challenges to conversion: What is getting in the way of you and an IT purchase?
• Customer loyalty: Are IT buyers local to their existing vendors?
• The platforms and events buying research takes place
• Future buying & budgets: Has COVID-19 had an impact on plans for investment? 

Simply complete the short form to access your copy today >