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This resource is aimed at demand generation marketers and tech vendors to help them understand their target IT audience and buying behavior. 

Download today to explore:

  • The key types of technology IT buyers plan to invest in the next year
  • Challenges to conversion: What is getting in the way of you and an IT purchase?
  • Customer loyalty: Are IT buyers local to their existing vendors?
  • The platforms and events buying research takes place
  • Future buying & budgets: Has COVID-19 had an impact on plans for investment? 

Simply complete the short form to access your copy today >