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HR Buying Behavior: Research Results 

What makes HR tech buyers tick? This report is aimed at demand generation marketers and HR tech vendors looking to understand their target audience and HR buying behavior.

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HR Buying Behavior: Research Results

What's Inside?

How do HR buyers research a tech purchase? Download the report and get in the mind of your target audience. You'll find:

  • The key types of technology HR tech buyers plan to invest in over the next year
  • Challenges to conversion: What is getting in the way of you and an HR tech purchase?
  • Customer loyalty: Are HR tech buyers local to their existing vendors?
  • The platforms and events buying research takes place
  • Future buying & budgets: Has COVID-19 had an impact on plans for investment? 
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This resource is aimed at demand generation marketers and tech vendors to help them understand their target IT audience and buying behavior.
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Discover bitesize insights fresh from our HR community. Find out how we segment our HR audience, the top trending intent signals, and what makes HR professionals tick.
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An Advanced Guide to B2B Segmentation

This resource is for digital professionals looking to sense-check their current approach to segmentation against some of the best tried and tested approaches.
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An Advanced Guide to B2B Segmentation

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Further Information

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