This guide is built on first-party research from within our IFP community. You'll explore:
- Intent Data insights: How are other B2B marketers leveraging intent data?
- Sources, objectives and challenges of utilizing intent data
- Actioning on intent data insights and optimization techniques
- Budget planning and future investment: What are the costs incurred?
- Benefits and ROI of intent data - the low-down from B2B marketers today.