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Marketing Buying Behavior: Research Results 

What makes Marketing tech buyers tick? This report is aimed at demand generation marketers looking to understand their target audience and Marketing buying behavior.

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Marketing Buying Behavior: Research Results

What's Inside?

How do marketers research a tech purchase? Download the report and get in the mind of your target audience. You'll find:

  • The key types of technology marketers plan to invest in over the next year
  • Challenges to conversion: What is getting in the way of you and a marketing tech purchase?
  • Customer loyalty: Are marketers loyal to their existing vendors?
  • The platforms and events buying research takes place
  • Future buying & budgets: Has COVID-19 had an impact on plans for investment? 
MKTG Buying Behav. Open Book V3

Or perhaps you'd be interested in some of our other resources...

IT Buying Behavior
This resource is aimed at demand generation marketers and tech vendors to help them understand their target IT audience and buying behavior.

IT Buying Behavior

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This resource is for demand generation marketers looking to reach, engage and understand HR buying behaviors. Get in the mind of an HR buyer...

HR Buying Behavior


Check out our Marketing Community Insight Pack to learn key insights from our community. Explore trending topics and how we segment our audience.

Marketing Community Insight Pack

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