A collection of the best B2B Segmentation practices

This resource is for digital professionals looking to sense-check their current approach to segmentation against some of the best tried and tested approaches.

See how you could:

1. Increase conversion rates through refining your criteria
2. Build an army of advocates from within your target accounts
3. Deploy the most effective tactics for engaging with modern B2B buyers
4. Lead your department with a data-driven ABM approach

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