What this guide covers...

We take a deep dive into the following 7 key strategies to reveal how they can drive B2B sales acceleration in 2022 and beyond:

• Data Science: Look-a-Like Modelling, Intent Data and Propensity Modelling
• ABM: Velocity and Penetration
• Business Development Representatives (BDRs)
• Lead Quality and Prioritization
• Content that Intercepts and Engages
• Sales and Marketing Alignment
• Measurement and Key Metrics.

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